The Paulista Avenue was constructed in the late nineteenth century stretching on top of the Paulista plateau, one of the highest regions of São Paulo, which then became one of the city’s major financial and cultural centres. At night, the avenue comes alive as an entertainment area, crowded with youngsters, skaters and street musicians.

Until the mid-50s the Paulista was a residential area for the high society.
The palaces built by coffee barons incorporated elements of several architectural styles, making the avenue a kind of open-air museum.
During the 60s and 70s, however, the vast majority of homes were demolished, giving way to business-oriented skyscrapers averaging over 30 stories tall.

Between corporate headquarters, banks, embassies, hotels, hospitals, scientific, cultural and educational buildings, Avenida Paulista also shelters the Ciclista Square, name given to the place space between Consolação and Bela Cintra streets, known as the meeting point for participating in events that promote cycling as a mean of transportation plus other actions for public rights.
The Paulista tunnel which runs under the square gives access to Reboucas and Dr. Arnaldo avenues, and it is one of the most popular points of graffiti in Sao Paulo, all covered by collective panels with themed designs from local artists.